About Aqua-Tots

A Global Swim School Franchise Saving Lives Since 1991

Are you looking for a fulfilling and meaningful career? Do you have a passion for swimming and teaching others? Look no further—Aqua-Tots Swim School is here. With 30+ years of experience in the learn-to-swim industry, you can make a positive impact in your community while also achieving financial success.

Swimming is an essential life skill, and unfortunately, drowning is one of the leading causes of unintentional death for children worldwide. Our mission at Aqua-Tots is to save lives by teaching children all over the world how to become safe and confident swimmers for life.

This mission propels our passionate team of franchisees, instructors, and staff to improve and grow our swim school franchise. We believe every child deserves the opportunity to learn how to swim in a safe, fun, and nurturing environment!

Our History

From a single swim lesson in a community pool to a global franchise serving more than 170 communities in 14 countries and teaching over 2.5 million kids with more than 47 million swim lessons, Aqua-Tots Swim School has come a long way since 1991. In fact, we’ve become the largest international swim school franchise! 

Dive into our story to discover how a teenage lifeguard's dream transformed into a worldwide mission of propelling life, one swim lesson at a time.

Our Core Values

At the center of our success are core values guiding everything we do, from the services we offer to how we treat our customers and team members. These core values are the foundation of our brand and represent who we are as a company: 

1. Affirm each other’s strengths and protect each other’s weaknesses.
2. Treat others the way you desire to be treated.
3. Extend grace to those who are teachable.
4. Seek first to understand others before trying to be understood.
5. Choose relationships over profits.
6. Think outside the box; always question the status quo.
7. Praise in public; correct in private.

Choosing to franchise with Aqua-Tots Swim School means embracing and embodying these core values in every aspect of your business. Do you think you're an ideal fit? Learn more about what we look for in our franchisees and how we support them in their journey to success.